F.Hinds launches Dementia UK Collection

F.Hinds, one of the UK’s leading high street jewellers, celebrated a fantastic launch of their new Dementia UK collection at their Ashford branch on Friday 30^th May.

The collection is a new, meaningful initiative created to support Dementia UK and the crucial work of their Admiral Nurses, and features a stunning Silver and Diamond Heart Locket (RRP £69.99) and Dementia pin badges – now available to purchase in F.Hinds branches nationwide, with 100% of profits donated to the charity.

To further mark the occasion, an exciting raffle was run and drawn in the store, with prizes such as beautiful jewellery pieces and gift vouchers being won by excited customers. The ‘Name the Bear’ competition was also drawn, with the lovely teddy Ruby finding her new home with a delighter winner.

Thanks to the combined efforts of the in-store competitions and sales of the Dementia UK collection (of which an impressive 100% of profits are donated directly to the charity), the Ashford branch has already raised £300, culminating in a fantastic country-wide running total of £6,500. The total is set to increase further in the coming weeks and will help to fund expert advice and compassionate emotional support for families caring for loved ones living with dementia.