There’s a new gift-ware collection available at Emporia Fabric & Craft that you will love, particularly if you’re one of those fun-loving kinda folk!

After discovering the new pieces on display at Emporia Fabric & Craft, ​we decided we had to find out a little more about the wonderful mind behind Peas-in-a-Pod.

We went along to meet founder and creator of the brand, Emma Donovan to get a bit of insight into how she came to build on her business idea and selling her products to real people!

Hi Emma! Thanks for taking the time to chat to Loveashford.com ... where have you come from today?

I’ve travelled from Tunbridge Wells where I currently live with my son, Arthur who’s 16 months.

Can you describe your product to our readers in three words?

Quirky, colourful and cheeky!

We think that describes your collection perfectly! When did you first start your business?

I started concentrating on the Peas-in-a-Pod brand about 3 years ago, but it wasn’t until I was on maternity leave with Arthur that I really had the time to work on it without too many distraction, (though I still had mummy duties to perform, of course!)

Arthur and I would head off to markets and fairs to exhibit my designs, he still comes with me now. I call him ‘my little deputy-pea’.

When did you first start selling your own products?

Selling my art and crafts is something I’ve done since University where I studied fine art. I used to pack up my paintings and head up to Spitalfields in London, way before it was ‘cool,’ to sell my wares. It used to cost me more than I’d ever make, but I loved it.

I first started selling Peas-in-a-pod products on Notonthehighstreet.com

What are your most popular items for people to buy?

I have a card design which reads: “I will love you even when you look like this!” With an illustration of a wrinkly prune … that is one of my best selling cards, people love it! My Melamine picnic plates are also very popular; I’m really pleased to say they are made in the UK too.

Which of your products is your personal favourite?

I love my ‘Bottom’ cushions, even now they still make me laugh when I look at them. I’ve just started stocking a badge set too of all different kinds of bottoms!

Have you had any of your work featured in any publications?

Yes, I have! Homeowner Magazine and the Wealden Times as well as Kudos magazine too.

What’s the most rewarding thing about having your own business?

Ultimately, for me it’s about the creative freedom I have. That’s really what my business was built on as I’m so passionate about what I do.

It’s always rewarding too when you know someone has bought one of your products to give as a gift or display in their own homes, the thought of someone wanting to spend their hard-earned cash on my designs is very rewarding.

​On the other hand, what are some of the challenges you come up against as a business owner?

Maths is not one of my strong points; I’m not very organised when it comes to my book keeping. I imagine I’m probably not alone though!

How did you come to have your work displayed in Emporia?

I met Emporia owner, Clare through School for Creative Start-Ups in Folkestone. We were on the course together for about a year and we kept in touch over social media. When Clare moved her shop to bigger premises in the Park Mall Shopping Centre, she was looking for creative businesses to take some of the space as a concession.

I haven’t been in the shop long but I’m really excited to see how my products are received in Emporia.

To find out more about Emma & Peas-in-a-Pod, follow her on Facebook or stay in touch on Twitter.

« More Like This