It is very exciting to see more and more businesses choosing Ashford as their preferred location to open their doors. ‘Meet the Ashford Business’ is a regular feature, celebrating the arrival of new and existing business in our Town Centre.

This week we heard from Dawn Luck at Elegance Lingerie, who this June will be celebrating a two year anniversary as part of Ashford’s High Street!

How did Elegance Lingerie come to be?

It had always been a dream of mine to run my own lingerie shop, a dream that I never thought would be possible! But here I am, after opening Elegance Lingerie on the 27th June 2013 I’m still here and the shop is still growing.

I worked for a dept store in Canterbury for almost 9 years in the lingerie sector as a Bra Fitter and had my training with Triumph in Birmingham in 2006. I decided that Ashford needed a specialist lingerie shop and that’s where the idea for Elegance Lingerie was born.

What makes Elegance Lingerie different to other lingerie stores?

I believe in giving excellent customer service at all times and offer a free fitting service. The shop stocks good quality and well known lingerie brands including Lepel, Charnos, Fantasies, Freya, Playtex, Bestform and Triumph. We offer a specialist range catering for sizes 30 to 46 back and cup sizes from A to K.

I believe we have something available for women of all sizes and ages too.

I also have a good selection of mastectomy bras including Amoena and Royce. The local hospitals are recommending that cancer patients come to me to be fitted for one of our excellent pocketed bras.

Do you stock anything that customers might not expect to find in your store?

I stock Charnos hosiery and also beautiful swimwear and accessories, including sun hats, beach shoes and bags too.

I also stock some gorgeous stick umbrellas which you cannot get anywhere else in Ashford!

We are also lucky enough to have Aquarius Beauty Clinic on the ground floor. Debbie has been established since 1982 and offers fantastic beauty treatments and luxury pampering in her salon downstairs.

For more information on where you can find Elegance Lingerie, visit the Love Ashford shopping directory.

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